Which term refers to the analysis of potential attendees based on shared characteristics such as age or gender?

The term that refers to the analysis of potential attendees based on shared characteristics such as age or gender is demographics. Demographics encompass a variety of attributes that define populations, including age, gender, income level, education, and other quantifiable factors. By using demographic information, event planners can better understand their audience and tailor marketing efforts, programming, and services to meet the needs of different groups.

In contrast, sociographics typically refer to the social characteristics and dynamics of a population that affect consumer behavior and preferences but do not focus primarily on quantifiable characteristics like demographics. Psychographics delve deeper into the psychological aspects of consumer behaviors, exploring interests, values, and lifestyles rather than just basic demographic variables. Consumer behavior encompasses a broader study of how individuals make decisions regarding the utilization of products and services, including their purchasing behavior, but is not strictly focused on the statistical characteristics that demographics analyze. Therefore, demographics is the most suitable term for analyzing potential attendees based on shared attributes.