Which method is NOT recommended for obtaining sponsors for an event?

The method of ignoring the audience's preferences is not recommended for obtaining sponsors for an event. Understanding the audience is crucial when seeking sponsorship because it helps to create a compelling case for potential sponsors to invest in the event. When sponsors see that the event aligns with the interests and demographics of the audience, they are more likely to feel that it will be a beneficial partnership.

Contrastingly, utilizing digital tools to find potential sponsors allows event planners to research and identify brands that have previously sponsored similar events, tapping into effective sponsorship strategies. Contacting sponsors based on their past event performances ensures that the approach is tailored and relevant, which can boost the likelihood of attracting their interest. Narrowing down options to brands that share aligned values with the event further strengthens the potential partnership, as it fosters a connection and relevance that sponsors are looking for. Ignoring audience preferences negates these strategic advantages and could lead to a poor fit between the event and its potential sponsors.