What type of information is included in customer demographics?

Customer demographics refer to statistical data relating to individuals' identities. This includes factors such as age, gender, income level, education, marital status, occupation, and ethnicity. Understanding these characteristics helps event planners tailor their events to better meet the needs and preferences of their target audience.

For example, knowing the age range of attendees can influence the choice of entertainment, marketing strategies, and the overall atmosphere of the event. Similarly, demographic data can help assess potential attendance and participation levels, which are crucial in the planning process.

The other options focus on different aspects that can inform event planning but do not directly relate to demographics. Weather trends and preferences pertain more to climate considerations influencing event logistics. Feedback from previous events relates to past experiences and satisfaction, while dietary restrictions are specific to individual attendee needs rather than broader demographic information. Therefore, the focus on individual identities represented in option B accurately encompasses the essence of customer demographics.