What serves as the guiding purpose for event planning decisions?

The goal of the event serves as the guiding purpose for all event planning decisions because it establishes the overall vision and objectives that the event aims to achieve. Every aspect of planning, from the budget to the venue, should align with and support this goal. For instance, if the goal is to raise awareness for a cause, the themes, activities, and promotional strategies will all be directed towards that end. This ensures that all planning efforts contribute effectively to realizing the primary intent of the event, making it cohesive and meaningful to attendees. Without a clear goal, decision-making can become scattered and uncoordinated, leading to an event that lacks purpose or fails to meet the expectations of stakeholders.