What percentage of the total cost of an event do event planners typically charge as their fee?

Event planners typically charge a fee that ranges from 15-20% of the total cost of an event, making this the correct answer. This percentage reflects the comprehensive services that planners provide, which often include budgeting, vendor management, logistics coordination, and overall event production. A fee in this range is meant to ensure that planners can cover their operational expenses while also allowing for reasonable compensation for their expertise and time spent on planning and executing the event.

Charging within this percentage range is common in the industry because it strikes a balance between affordability for the client and fair compensation for the planner. This fee structure is standard for both corporate events and private functions, as it allows planners to maintain quality service while still being competitive in the market. Other ranges, such as lower percentages, may not adequately reflect the level of service and dedication that professional event planners invest in their clients' events.