What is the role of a "booking agent"?

The role of a booking agent is to facilitate the arrangements between a touring production and a venue. This includes negotiating contracts, securing dates for performances or events, and ensuring that the artist's or production's requirements are met for the venue. Booking agents act as intermediaries to coordinate logistics, such as sound checks, equipment needs, and stage setups, which are crucial for the successful execution of an event. Their expertise is essential for aligning the objectives of both the touring party and the venue, ensuring that all parties are satisfied with the arrangements before the event takes place.

While managing finances, promoting events, and supervising operations are all important aspects of event planning, they fall under the responsibilities of different roles within the event management spectrum, rather than that of a booking agent.