What is the primary use of Instagram?

The primary use of Instagram is as an online application for sharing photos and videos. This platform emphasizes visual content, allowing users to upload images and short videos, which can be enhanced with various filters and editing tools. Instagram encourages creativity and self-expression, providing users the ability to showcase their lives, interests, and artistic pursuits through rich media.

While other platforms might serve different purposes, Instagram's core functionality revolves around visual communication and engagement. This makes it popular not only among individuals but also businesses that wish to market their products or services through compelling imagery and videos. The platform also includes features like Stories and IGTV, which further enhance its focus on sharing visual content in engaging formats.