What is the primary function of a Convention and Visitor Bureau (CVB)?

The primary function of a Convention and Visitor Bureau (CVB) is to promote tourist attractions and assist meeting planners. CVBs serve as a vital resource for cities and regions to attract visitors, whether they are tourists or business groups holding meetings and conventions. They provide valuable information about local attractions, accommodations, dining, and transportation options, helping to create an appealing package for potential visitors.

In supporting meeting planners, CVBs often offer assistance in coordinating logistics, finding event venues, and connecting planners with local services. This role is crucial because it enables CVBs to enhance a destination's attractiveness, ensuring that both visitors and event organizers have a positive experience. By focusing on promotion and assistance, CVBs fulfill their mission to drive tourism and economic development in their respective areas.

Other roles, such as organizing meetings or managing hotel bookings, are often performed by specific event planners or venues, rather than the CVB itself, which is primarily focused on broader promotional efforts and support for those planning events.