What is the primary function of the Snapchat app?

The primary function of the Snapchat app is to allow users to send self-destructing videos and photos. This unique feature is a key aspect of Snapchat’s appeal, encouraging spontaneous sharing and real-time communication among users. The self-destructive nature of the content creates a sense of urgency and privacy, as the shared media disappears after being viewed. This temporary nature of exchanges aligns with Snapchat's focus on immediate, fun interactions, distinguishing it from more traditional social media platforms that emphasize permanent content storage and curation.