What is the primary function of YouTube in the context of event planning?

In the context of event planning, the primary function of YouTube is as a website for posting and sharing videos. Event planners can leverage YouTube to create promotional content, share event highlights, upload instructional videos, or distribute interviews and testimonials related to their events. This platform allows planners to reach a broad audience and engage potential attendees through visual content that showcases the essence of the event, thus amplifying marketing efforts and boosting visibility.

While live streaming is a feature YouTube offers, and it can certainly be used for that purpose during events, the broader function of YouTube primarily revolves around video sharing, making it an invaluable tool for planners looking to create ongoing content related to their events. Similarly, while ticket sales and event reviews can occur through other channels, they are not YouTube's primary functions, underscoring the platform's focus on visual content dissemination and audience engagement.