What is swag commonly referred to in the context of events?

Swag in the context of events refers to promotional merchandise that is distributed to attendees as a means of marketing or enhancing the experience. This can include items like branded pens, tote bags, t-shirts, or other giveaways that showcase the event or the sponsoring organization. Swag serves several purposes: it helps to create a memorable experience for participants, encourages brand recognition, and helps to foster a sense of community among attendees.

Promotional merchandise not only adds value to the event for attendees but also acts as a marketing tool that continues to promote the event or brand long after the event has concluded. The careful selection of swag can significantly enhance attendee satisfaction and increase engagement, making this a key aspect of event planning and execution.