What is a prospectus?

A prospectus serves as a key marketing tool that provides a comprehensive overview of a proposed project, event, or investment opportunity to attract potential clients or investors. It outlines the objectives, purpose, and potential benefits of the opportunity at hand, essentially making a case for why stakeholders should get involved. This document typically includes details such as the target audience, unique value proposition, financial projections, and other pertinent information that can help convince stakeholders of the viability and potential success of the project.

While a summary of an event's schedule, terms for event evaluation, or reports on past events can be useful in their own contexts, they do not encapsulate the primary function of a prospectus, which is focused on attracting interest and support for future initiatives. A prospectus is designed strategically to present an idea and pave the way for further discussions or financial backing.