What is a common characteristic of promotional merchandise (swag)?

Promotional merchandise, often referred to as swag, is primarily characterized by its distribution as a free item to promote a brand, product, or event. This practice is fundamental in the marketing and event planning industries because it serves to increase brand awareness and engage potential customers. By giving away these items without charge, businesses can effectively draw attention to their brand, create a sense of goodwill, and foster customer loyalty.

The other characteristics listed do not define swag in the same way. While swag can be branded, it is not a requirement, as some items may be generic promotional giveaways. Additionally, swag is not limited to clothing; it can include a wide array of items such as mugs, pens, bags, and tech gadgets. The cost of the merchandise can vary, but the essence of promotional items lies in their availability at no charge to the recipient.