What does a 'run of show' refer to in event planning?

The term 'run of show' in event planning is crucial as it refers to the item-by-item sequence of events that outlines the flow and timing of the event. This detailed schedule serves as a roadmap for event organizers and staff, ensuring that every segment—from speeches and performances to technical setups and breaks—is accounted for and executed smoothly. By having this structured sequence, the event can maintain momentum and adhere to the planned timeline, which is essential for audience engagement and overall success.

The other options, while relevant to various aspects of event planning, do not specifically define 'run of show.' An overview of event sponsorship focuses on funding sources and partnerships, a detailed event budget pertains to financial planning, and a summary of the target audience highlights demographic information for marketing purposes. None of these capture the primary function of a 'run of show' in managing the event's schedule and flow.