Successful event planners typically do what?

Successful event planners prioritize exceeding customer expectations as it is crucial to fostering strong client relationships and ensuring repeat business. When an event planner goes above and beyond, it not only satisfies the immediate needs of the client but also enhances the overall experience for attendees. This can lead to positive word-of-mouth referrals, which are invaluable in the event planning industry.

By understanding the client's vision and meticulously executing elements that surpass their original ideas, event planners can create memorable experiences that resonate with guests, ultimately reflecting well on the client and reinforcing the planner's reputation as someone who delivers exceptional service.

While adhering to guidelines, working alone, or limiting their client base might bring a sense of control or focus, these approaches do not contribute as positively to the overall success and reputation of an event planner as exceeding customer expectations does.