In the context of event planning, what does "income" typically exclude?

In event planning, "income" typically refers to the total revenue generated from various sources related to the event. This includes money made from ticket sales, merchandise sales, and funds raised from sponsorships. However, "income" does not include expenses incurred during the event, such as venue rental costs.

Expenses such as venue rental are considered costs that must be deducted from the total income to calculate profit. Understanding this distinction is crucial for event planners as it helps in budgeting and ensuring the financial success of an event. Recognizing that income does not encompass expenses clarifies how planners assess the overall financial outcomes of their events.