According to Sojourner Augustine, what is primarily the job of an event planner?

The primary role of an event planner, as pointed out by Sojourner Augustine, revolves around understanding and managing what people want. This includes interpreting the desires and needs of clients and attendees, ensuring that the event aligns with the vision and expectations of the stakeholders involved. By focusing on what people want, event planners can curate experiences that resonate with attendees, leading to successful and memorable events.

While other aspects such as creating decorations, managing attendee lists, and budgeting are important elements of the planning process, the overarching responsibility of an event planner is to comprehend and fulfill the specific wants and preferences of the individuals involved. This capability not only helps in executing events effectively but also enhances client satisfaction and guest experiences.